Custom Text Rules

Custom texts let you send a message in Santa's voice. Each child gets 10 per season, and up to 3 a day. You'll agree to these rules before sending your first one.

How they're sent

• Only to numbers already on your account.
• Between 9:00 am and 8:00 pm in the recipient's time zone. A text scheduled outside that window waits until it opens.
• We send them as you wrote them, in the same thread as Santa's other texts. Ending with "- Santa" makes them match.
• Use plain characters. Emoji and some symbols can't be sent, and the composer shows how much fits.

Never allowed

These are blocked automatically:

• Links, phone numbers or street addresses.
• Profanity.
• Asking for photos, or suggesting a meeting.
• Asking the child to keep a secret from their parents or other adults.
• Asking where the child lives or goes to school.

Held for review

If our filter isn't sure about a text, we hold it and review it ourselves. If we refuse a text, we'll email you, and it won't count toward your 10. You're responsible for what you write, and we may refuse any custom text.